Privacy Policy

We believe in transparency. Here's exactly how we handle your data.

Quick Summary

We use minimal analytics to improve your experience. We don't sell data, track you across sites, or spam you. Optional feedback through our forms and newsletter signup helps us build better products.

What We Collect

📊 Analytics

We use PostHog and Google Analytics to understand how you use our site - pages visited, time spent, general location (country level).

💬 Feedback & Contact Forms

When you submit feedback or use our contact form, we collect your message, rating, optional user type, and contact information to improve our products and respond to your inquiries.

📧 Email (Optional)

Only if you opt-in through our feedback form, contact form, or newsletter signup for occasional updates about user insights and UX improvements.

🔧 Technical

Basic browser info and IP address for security and performance optimization.

How We Use Your Data

🚀 Product Development

Your feedback from our feedback form and contact inquiries directly shapes our UX decisions and feature priorities.

📈 Analytics

We analyze usage patterns to optimize site performance and user experience.

📬 Communication

If you opt-in through our feedback form, contact form, or newsletter signup, we'll send occasional emails about user feedback insights. Every email includes an unsubscribe link.

🔒 Security

Technical data helps us prevent spam and secure our platform.

What We Don't Do

We don't sell your data to anyone
We don't track you across other websites
We don't spam or share your email with third parties
We don't store sensitive personal info
We don't send emails without clear unsubscribe options

Data Storage & Security

Analytics Storage

Stored securely with PostHog (EU servers) and Google Analytics with data retention limits.

Forms & Feedback Storage

Data from our feedback form, contact form, and newsletter signups are stored on secure servers and used only for product improvement and communication.

Data Retention

Analytics data is automatically deleted after 24 months. Data from feedback forms, contact forms, and newsletter signups is kept to improve our products and communicate with you, but can be deleted on request.

Your Rights

Access

You can request to see what data we have about you.

Deletion

You can request deletion of your data (some analytics may be anonymized and aggregated).

Opt-out & Unsubscribe

You can unsubscribe from marketing emails at any time using the unsubscribe link in every email, or contact us directly. You can also opt-out of analytics tracking through your browser settings.

Questions

Contact us about your data or this policy anytime.

Development & Testing

Known Users Testing

In development, we may identify family/friends for honest feedback - this helps us test features with people who'll give us brutally honest UX feedback.

AI Enhancement

We use AI meta-tags to optimize user experience, but all analysis is automated and privacy-preserving.

Agentic Simulations

We may run agentic simulations based on persona selections to test and improve UX without collecting additional personal data.

Updates

We'll update this policy as needed and notify you of significant changes.
Last updated: 10/3/2025

Contact

Questions about your data or this policy?

Or email directly: privacy@vummo.com

This privacy policy reflects our commitment to transparency and user privacy.We believe in building trust through clear communication about how we handle your data.